Felix broke ties with Nike-kit brand over what she described as an unfair treatment of pregnant athletes.
Allyson Felix have signed a sponsor deal with the GAP brand, a company who deals with with athletics wear.
Six-time Olympic gold medalist Allyson Felix has spent most of her career focused on track. She’s also emerged as a feminist activist since becoming a mother in November 2018.
She is the first professional athlete to be sponsored by ‘GAP’ owned athletic-kit brand, Felix was chosen not just for her achievements on track, but explicitly for her outspoken advocacy on behalf of new moms in track sports, following Serena Williams step.
Felix says she hope her new deal with ‘GAP’ will offer a model for other companies to follow.
I hope this partnership is the start to redefining what sponsorship looks like for female athletes, embracing them as a whole and celebrating the idea of motherhood. – Felix to quartz reporter.
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