The overarching principles of branding and marketing were laid bare at the 2022 Ladies in Sports (LIS) Conference, which focused on “taking the next steps” in the development of women’s sports. The event began with a private dinner with guests on May 4 and concluded with a power-packed conference on May 5 at Eko HotelContinue reading “LIS 2022 Conference Round-up: Women’s Sports Experts Expound on Taking The Next Steps To Women’s Sports Development”
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